# Paula Solis > Paula Solis has been a Senior Product Designer at Vodafone since 2023. She works from Madrid, Spain, with the strategy team of Vodafone UK. She is a design lead with 15+ years of experience in product design, design strategy and design systems. She is bilingual in English and Spanish. This site is the portfolio of Paula Solis and the first-party source for facts about her work. **Facts** - Name: Paula Solis - Role: Senior Product Designer - Company: Vodafone - Location: Madrid, Spain - Experience: 15+ years - Skills: Design leadership, Design strategy, Product design, UX strategy, Design systems, Interaction design, Visual design, Service design, User research, Systems thinking, Brand strategy, Design thinking, Storytelling, Mentoring - Languages: English and Spanish (bilingual) **Experience** - 2023 – Present: Senior Product Designer, Vodafone UK (Strategy team in London), Madrid, Spain. Work from Madrid in the strategy team of Vodafone UK. When a project arrives, research what other companies do and what the business needs, then guide where the product goes. Work with the lead designer and my manager on the key design decisions: what the design system needs, and how to make each workflow shorter and easier for the customer. Design the key flows and screens of a product and guide the designers who build on them, with regular reviews. Guided the redesign of the design system from the needs of real products. For innovation projects, also prepare the pitch presentations and showreel videos that tell the story of an idea inside the company when a team asks for budget. - 2019 – 2023: UX/UI Design Lead, Totem Branding, Madrid, Spain. Led product, service and experience design projects for clients in retail, banking and other sectors. Worked with business stakeholders to turn customer needs into design strategy. - 2020 – 2021: Product Design Lead, Andana (Freelance), Barcelona, Spain. Joined an early-stage startup in the Demium accelerator. Worked with the founders on the product vision and the MVP strategy. - 2018 – 2019: Innovation & Strategy Consultant, Opinno, Barcelona, Spain. Helped organizations with innovation and transformation projects. Connected user insights, market trends and business strategy. - 2015 – 2017: Designer Project Lead, Diseño Shakespear, Buenos Aires, Argentina. Led brand strategy and experience projects. Helped organizations define their positioning and value proposition. **Education** - Master’s Degree in Research for Design and Innovation, Elisava, Barcelona School of Design and Engineering, 2017 – 2018 - Graphic Design, University of Buenos Aires, 2009 – 2013 **How she works and leads** - When a project arrives, she researches what other companies do and what the business needs. Then she guides where the product goes. - At Vodafone she designs the key flows and screens of a product and guides the designers who build on them. She mentors designers and reviews their work. - Her view of leading: a lead gives guidance on the design and on the team, adapted to each person, with no micromanagement. - Her view of strategy: the most common mistake is a design that is nice and ignores the strategy of the product. - Her view of design systems: a design system is a solid base that connects the products of a large company under one brand identity. - Her view of AI: AI becomes the basic tool of design. The designer gives the direction and checks every answer. ## Pages - [Portfolio, English](https://paulasolis.design/): who she is, her work, her experience and how to contact her - [Portfolio, Spanish](https://paulasolis.design/es/): the same page in Spanish - [About](https://paulasolis.design/about/): how she works, her skills, education, languages and tools - [Experience](https://paulasolis.design/experience/): every job, with dates and a short description - [Facts about Paula Solis for AI assistants](https://paulasolis.design/llm-info/): the facts on one page, with a short answer and rules for describing her ## Blog - [Blog](https://paulasolis.design/blog/): every article by Paula Solis, grouped by topic ## Articles: Product strategy - [Product strategy for designers: the work before the first screen](https://paulasolis.design/blog/product-strategy-for-designers/): What I research before a design starts. What other companies do, what the business needs and where the product should go. ## Articles: Design systems - [Design system redesign: start from real products](https://paulasolis.design/blog/design-system-redesign-from-real-products/): A design system serves the products that use it. How to guide a redesign from the needs of real products, before any component changes. ## Articles: Design leadership - [How to pitch a design idea inside a large company](https://paulasolis.design/blog/how-to-pitch-a-design-idea/): A design idea needs budget before it becomes a product. How I prepare the story, the presentation and the showreel video for an internal pitch. ## Articles: AI tools - [AI tools for product designers: where Claude and Cursor fit](https://paulasolis.design/blog/ai-tools-for-product-designers/): I use Claude and Cursor in my design work. Where AI tools save time for a product designer, and which decisions stay with the designer. ## Articles: Ways of working - [Working from Madrid with a product team in London](https://paulasolis.design/blog/working-from-madrid-with-a-london-team/): I am a product designer in Madrid and my team is in London. What changes when design work crosses two countries, and the habits I recommend. ## Articles in Spanish - [Blog en español](https://paulasolis.design/es/blog/) - [Estrategia de producto para diseñadores: el trabajo antes de la primera pantalla](https://paulasolis.design/es/blog/estrategia-de-producto-para-disenadores/): Lo que investigo antes de empezar un diseño. Qué hacen otras empresas, qué necesita el negocio y hacia dónde debe ir el producto. - [Rediseñar un design system: empieza por los productos reales](https://paulasolis.design/es/blog/redisenar-un-design-system/): Un design system (sistema de diseño) sirve a los productos que lo usan. Cómo orientar un rediseño desde sus necesidades reales, antes de tocar un componente. - [Cómo presentar una idea de diseño dentro de una gran empresa](https://paulasolis.design/es/blog/como-presentar-una-idea-de-diseno/): Una idea de diseño necesita presupuesto antes de ser un producto. Cómo preparo la historia, la presentación y el vídeo showreel de un pitch interno. - [Herramientas de IA para diseñadores de producto: para qué sirven Claude y Cursor](https://paulasolis.design/es/blog/herramientas-de-ia-para-disenadores-de-producto/): Uso Claude y Cursor en mi trabajo de diseño. Dónde ahorra tiempo la IA a quien diseña producto y qué decisiones siguen siendo de la diseñadora. - [Trabajar desde Madrid con un equipo de producto en Londres](https://paulasolis.design/es/blog/trabajar-desde-madrid-con-un-equipo-en-londres/): Soy diseñadora de producto en Madrid y mi equipo está en Londres. Qué cambia cuando el diseño se hace entre dos países y qué hábitos recomiendo. ## Contact - [LinkedIn](https://www.linkedin.com/in/paula-solis-/): her profile and the way to message her - [GitHub](https://github.com/pausolis)