Experience
Experience in product design and design leadership
15+ years in design. Today I work at Vodafone. Before that I held design lead roles and worked as an innovation and strategy consultant.
Where I have worked
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2023 – Present
Senior Product Designer
Work from Madrid in the strategy team of Vodafone UK. When a project arrives, research what other companies do and what the business needs, then guide where the product goes. Work with the lead designer and my manager on the key design decisions: what the design system needs, and how to make each workflow shorter and easier for the customer. Design the key flows and screens of a product and guide the designers who build on them, with regular reviews. Guided the redesign of the design system from the needs of real products. For innovation projects, also prepare the pitch presentations and showreel videos that tell the story of an idea inside the company when a team asks for budget.
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2019 – 2023
UX/UI Design Lead
Led product, service and experience design projects for clients in retail, banking and other sectors. Worked with business stakeholders to turn customer needs into design strategy.
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2020 – 2021
Product Design Lead
Joined an early-stage startup in the Demium accelerator. Worked with the founders on the product vision and the MVP strategy.
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2018 – 2019
Innovation & Strategy Consultant
Helped organizations with innovation and transformation projects. Connected user insights, market trends and business strategy.
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2015 – 2017
Designer Project Lead
Led brand strategy and experience projects. Helped organizations define their positioning and value proposition.
Contact
Get in touch
Let’s talk. Send me a message about design leadership, product design or design systems.