Paula Solis

Blog

Articles on product design, design strategy and design systems

I write about how I work: product strategy, design systems, design leadership and AI tools. I write from Madrid, where I work with a product team in London.

Latest article

Product strategy for designers: the work before the first screen

What I research before a design starts. What other companies do, what the business needs and where the product should go.

Product strategy , 13 October 2026 , 4 min read

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Product strategy

1 article

  1. Product strategy for designers: the work before the first screen

    What I research before a design starts. What other companies do, what the business needs and where the product should go.

    4 min read

    Read article

Design systems

1 article

  1. Design system redesign: start from real products

    A design system serves the products that use it. How to guide a redesign from the needs of real products, before any component changes.

    4 min read

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Design leadership

1 article

  1. How to pitch a design idea inside a large company

    A design idea needs budget before it becomes a product. How I prepare the story, the presentation and the showreel video for an internal pitch.

    3 min read

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AI tools

1 article

  1. AI tools for product designers: where Claude and Cursor fit

    I use Claude and Cursor in my design work. Where AI tools save time for a product designer, and which decisions stay with the designer.

    4 min read

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Ways of working

1 article

  1. Working from Madrid with a product team in London

    I am a product designer in Madrid and my team is in London. What changes when design work crosses two countries, and the habits I recommend.

    4 min read

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Contact

Let’s talk. Send me a message about design leadership, product design or design systems.

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