Paula Solis
Design lead for digital products at scale.
I turn complex business problems into products that are simple to use. I lead design work from strategy to launch, with product, engineering and business teams.
Case studies
Selected work
The case studies are not published yet. Message me on LinkedIn and I will show you the work.
Message me on LinkedIn (opens in a new tab)Experience
Where I have worked
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2023 – Present
Senior Product Designer
Work from Madrid in the strategy team of Vodafone UK. When a project arrives, research what other companies do and what the business needs, then guide where the product goes. Work with the lead designer and my manager on the key design decisions: what the design system needs, and how to make each workflow shorter and easier for the customer. Design the key flows and screens of a product and guide the designers who build on them, with regular reviews. Guided the redesign of the design system from the needs of real products. For innovation projects, also prepare the pitch presentations and showreel videos that tell the story of an idea inside the company when a team asks for budget.
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2019 – 2023
UX/UI Design Lead
Led product, service and experience design projects for clients in retail, banking and other sectors. Worked with business stakeholders to turn customer needs into design strategy.
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2020 – 2021
Product Design Lead
Joined an early-stage startup in the Demium accelerator. Worked with the founders on the product vision and the MVP strategy.
About
How I work
I work where product strategy and design meet. I research what other companies do and what the business needs. Then I guide where the product goes.
I am Paula Solis, a Senior Product Designer at Vodafone since 2023. I work from Madrid with the strategy team of Vodafone UK in London. I am bilingual in English and Spanish. I have 15+ years of experience in product design, design strategy and design systems.
Before Vodafone I held design lead roles for six years, in agencies and in a startup, and designers reported to me. I also worked in brand strategy and as an innovation and strategy consultant. So I know how design works in a startup, in an agency and in a company with millions of customers.
At Vodafone I design the key flows of a product and guide the designers who build on them. I mentor designers and review their work.
My strength is a practical way to solve problems. I break a problem into parts and solve it step by step, for the customer and for the business.
Blog
Latest articles
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Product strategy for designers: the work before the first screen
What I research before a design starts. What other companies do, what the business needs and where the product should go.
Read article -
Design system redesign: start from real products
A design system serves the products that use it. How to guide a redesign from the needs of real products, before any component changes.
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How to pitch a design idea inside a large company
A design idea needs budget before it becomes a product. How I prepare the story, the presentation and the showreel video for an internal pitch.
Read article
Contact
Get in touch
Let’s talk. Send me a message about design leadership, product design or design systems.